Our journey began in the heart of North Devon, where a passion for health, simplicity, and transparency inspired us to create a whey protein like no other. We saw a growing need for a clean, honest product—something that fitness enthusiasts and health-conscious individuals alike could trust and afford. Tired of the overly processed powders filled with artificial additives and unpronounceable ingredients, we set out to create a better alternative. Our whey protein is crafted with just three natural ingredients, each carefully selected to support wellness without compromising on taste or nutritional value. It’s a product born out of the belief that what you put into your body matters, and that quality nutrition should be accessible to everyone—not just elite athletes. Whether you’re hitting the gym, recovering from a run along the Devon coast, or simply looking for a clean source of protein, we’re here to fuel your journey with honesty and integrity. This is more than just protein—it’s a commitment to health, rooted in nature and made with care.